The shelf

A short shelf. On purpose.

We only add a product when we can answer all four questions for it. Right now, that’s one.

LakadongTurmericWest Jaintia Hills, Meghalaya4 of 4 answered
Coming soon

Lakadong Turmeric

West Jaintia Hills, Meghalaya

One hill region, one harvest, tested before it ships. Scientists measure Lakadong above 7% curcumin; most turmeric is 2–3%.1

People on the list hear before anyone else.

How a product gets on this shelf

Four questions. All four, or it waits.

Before anything new goes on sale, we need a named source, a lab report for the batch, a plain ingredient list and a price we can break down. If one answer is missing, the product isn’t ready.

  1. Where does it come from?Honest origin
  2. What did the lab find?Honest proof
  3. What's actually in it?Honest label
  4. Where does my money go?Honest price

Hear it here first.

Batches are small. People on the list hear before anyone else, and see the lab report before we ask for a rupee.

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